Missouri citizens approved legal mobile and retail sports betting wagering, permitting controlled books to take bets next year.

The sports betting tally step gone by a slim majority early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting this year.

" Missouri has some of the finest sports betting fans in the world and they appeared huge for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we want to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose valuable tax earnings to our neighboring states. Most importantly, the passage of Amendment 2 suggests a brand-new, dedicated, long-term funding stream for Missouri classrooms."

Missouri sports betting next steps

Voter approval suggests approximately 14 mobile sportsbooks could begin accepting bets next year. It is not likely all 14 readily available licenses are utilized.

DraftKings and FanDuel financed nearly every dollar of the "yes" project and will certainly use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying cost).

Six licenses are available to each Missouri casino operator, respectively. Caesars, despite opposing the ballot step, will likely use its license to launch the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely introduce their respective books.
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The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will release mobile sportsbooks.

The remaining six licenses are booked for each of the significant professional sports betting teams that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most popular supporters of the ballot measure.

Together with DraftKings, FanDuel and Caesars, Missouri bettors must anticipate other leading nationwide brands including BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch probability tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's ballot measure permits every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 casinos handled by the 6 gambling establishment operators are anticipated to open in-person wagering choices such as wagering kiosks and potentially dedicated, full-service sportsbooks.

The six sports betting teams can likewise open in-person sportsbooks within or adjacent to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that permit in-stadium retail sportsbooks.

The language around the ballot measure requires the first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely work with regulators to go live before kick-off of the fall 2025 football season, perennially books' most lucrative time of the sports betting calendar.

sports betting background

The effective Missouri sports betting project comes in spite of millions in funding opposing the procedure from among the state's biggest gambling stakeholders.

Caesars invested countless dollars to beat the step. In many other states that connect online sports betting wagering with a state's brick-and-mortar casinos, an operator is given a minimum of one license per managed property.

In that situation in Missouri, Caesars would be afforded at least 3 potential licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property design, business can either open additional internal books or, more frequently, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting deal with market share, could possibly have an upper hand on their rivals by earning the set of untethered licenses. It stays to be seen which two books will earn these slots, but the language around the ballot procedure would seem to favor the two nationwide market leaders.

Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were bolstered by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio advertisements concentrated on the profits legal sportsbooks would produce for Missouri public education. Opponents, funded mostly by Caesars, argued the fans' ads were deceptive and the tens of countless projected dollars raised would have a negligible impact in a state that already invests billions on education yearly.
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